Author Nick: DawnWesterberg
Name: Dawn Westerberg
Site:
If you provide professional services, remember that your customers are relying on you to do something critical for their business that they can’t do themselves. Because they are not experts in the service they are probably have no idea about what it should cost, how it should be done, and in some cases, why it should be done.
I had a column open on TweetDeck yesterday for a search term and the following Tweet came up (I’m paraphrasing) “Let me teach you marketing and make money from Twitter. Just set it and forget it! Click here.” Guys like these give Twitter, and more injuriously, Marketing a bad name. There is simply no such thing as “set it and forget it” marketing
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